Biofreeze Gel works fast to relieve many types of foot pain including heel pain, arch pain, ankle pain or just general foot pain. Biofreeze is mostly used in cold therapy pain management. Biofreeze has the same results on the body as an ice pack except it has the ability to penatrate deeper into the muscle and soft tissue. Cold therapy is the process in which the area of an injury is cooled below the average body temperature. Since heating soft tissue will increase blood flow to the area in which it is applied, cold does the opposite and reduces the blood flow to the affected area. This process is known as cryotherapy and reduces the ability of your nerves to receive and send pain stimuli. The cold also works as a way to decrease the swelling in the affected area.